Research Services

New Venture Development

Rationally links unmet market needs with emerging technologies
Identifies Early Adopter segments
Explores potential for alliances collaborations

Concept Evaluation/Testing

Integral to Idea Screening phase of NPD process
Evaluates attitude and preference to product ideas
Solidifies value proposition; informs messaging

360 Marketing Audits

Clarifies strength/weakness in existing market position; finds gaps; investigates potential to grow share in adjacent markets

Expert Panels

Captures specialized input and opinion for market/idea evaluation

Customer Experience Mapping

Identifies factors to drive improved and differentiated customer journey; studies influence of changes on NPS/Satisfaction Ratings

Forecasting/Market Intelligence

Reveals underlying market shifts, anticipates disruptions, quantifies impact of trends


To successfully read and capitalize on market opportunities, we focus solely on the long-term success of each of our clients in the separate markets in which they compete.

Our project portfolio includes engagements in:

  • Industrial Capital Equipment
  • Industrial Consumables
  • Outdoor Power Equipment
  • Home Security
  • Energy/Power Generation
  • Medical Electronics
  • Adhesives
  • Industrial Automation
  • Sensors
  • Consumer Appliance
  • Water Filtration
  • Packaging/Labeling