Research Services
New Venture Development
Rationally links unmet market needs with emerging technologies
Identifies Early Adopter segments
Explores potential for alliances collaborations
Concept Evaluation/Testing
Integral to Idea Screening phase of NPD process
Evaluates attitude and preference to product ideas
Solidifies value proposition; informs messaging
360 Marketing Audits
Clarifies strength/weakness in existing market position; finds gaps; investigates potential to grow share in adjacent markets
Expert Panels
Captures specialized input and opinion for market/idea evaluation
Customer Experience Mapping
Identifies factors to drive improved and differentiated customer journey; studies influence of changes on NPS/Satisfaction Ratings
Forecasting/Market Intelligence
Clients
To successfully read and capitalize on market opportunities, we focus solely on the long-term success of each of our clients in the separate markets in which they compete.
Our project portfolio includes engagements in:
- Industrial Capital Equipment
- Industrial Consumables
- Outdoor Power Equipment
- Home Security
- Energy/Power Generation
- Medical Electronics
- Adhesives
- Industrial Automation
- Sensors
- Consumer Appliance
- Water Filtration
- Packaging/Labeling