Research Services

Collage of various professional activities

We gather and analyze information in the context of specific objectives and outcomes.

Deploying a combination of tools and techniques, we offer a robust portfolio of Business Development Research Services.

We are adept at leveraging an organization's competencies to new customer segments or market channels.

Rationally links unmet market need with under-developed or under-leveraged capabilities or emerging technologies. Explores feasibility, alliances, applications
Evaluates attitude and preference to product ideas Integral to idea screening stage of NPD process, defining value proposition, and messaging
Clarifies strength/weakness in existing market position; finds gaps; investigates potential to grow share in adjacent markets
Captures specialized input and opinion for market/idea evaluation
Identifies factors to drive improved and differentiated customer journey; studies influence of changes on NPS/Satisfaction Ratings
Reveals underlying market shifts, anticipates disruptions, quantifies impact of trends

Clients

To successfully read and capitalize on market opportunities, we focus solely on the long-term success of each of our clients in the separate markets in which they compete.

Our project portfolio includes engagements in:

  • Industrial Capital Equipment
  • Industrial Consumables
  • Outdoor Power Equipment
  • Home Security
  • Energy/Power Generation
  • Medical Electronics
  • Adhesives
  • Industrial Automation
  • Sensors
  • Consumer Appliance
  • Water Filtration
  • Packaging/Labeling