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Here Comes the Sun – Why more U.S. households are setting their sights on solar

More U.S. households are interested in solar than ever before. Why? Its no surprise that reducing costs on electric bills and a desire to “go green” are the top two motivators. Of course, the 30 percent federal tax credit included in the Inflation Reduction Act (IRA) — is also a definite accelerator. The impact of …

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How Trends in Solar Energy… Impacts Our Building Channel

The recent passage of the Inflation Reduction Act is a big win for solar energy… and the industry that supports it. The bill enables an extension of the 30 percent federal tax credit for the cost of installed solar equipment until 2032. Importantly, the 30 percent credit also applies to solar energy storage… whether it’s co-located or …

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Mid-Year Trend Report – Millennials and First Time Homebuyers

The tug-of-war between factors that increase demand for housing and issues that restrict home purchase… has never been more intense. In this environment, it is increasingly difficult for builders to profit from demand accelerators — while at the same time — avoiding cost and regulation impediments. Two Factors Unambiguously Propel Demand for Single Family Housing …

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Internet of Things: Examples of Initial Industry Successes

There’s no question, IoT has, and will, reshape the way businesses work. Industries are steadily moving towards an “always connected” paradigm. But, IoT is a double-edged sword. Although IoT has the potential to deliver an unprecedentedly rich data stream, it can also produce data overload and noise. Most organizations are in the beginning stages of …

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New Perspective on Customer Experience Mapping Research

What if companies stopped defining their customers in generational terms and instead used generation titles to define a type of customer experience?   I think everyone is familiar with the generational titles, Baby Boomer, GenX, Millennials (Generation Y) and Generation Z. Based on birth dates, these people were born between 1945 and 2010. Many companies …

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